100 Montaditos Opens In Midtown: Home Of The $1 Serrano Ham Sandwich

 
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Lee Klein
A nice place to sit with sandwich and brew.
​"It's the first one in America," says Alexander Hiller, Director of 100 Montaditos, which just opened this past Friday in midtown Miami (just across from Hurricane Grill & Wings). There are some 200 locations worldwide (in France, Mexico, Portugal, and, mostly, in hometown Spain), so these are no rookie operators. Think of it as The Dollar Store of fast food franchises, although admittedly I've never seen Serrano ham in a Dollar Store. 100 Montaditos serves up plenty of Serrano ham, thin wisps of the precious pork placed in warm, crunchy-crusted, olive oil-drizzled, fresh-from-the-oven bread (the par-baked sort imported from Spain). That's your dollar sandwich right there, which ain't bad. 

There are nine other one buck wonders (like pulled bbq pork; smoked salmon; and chorizo). A whole lot of $1.50 montaditos (tortilla Española with chipotle aioli; tuna with caesar dressing; grilled chicken with brava sauce). Muchos montaditos for $2 (Serrano ham with Iberico cheese; duck mousse with crispy onion; burgers and hot dogs). And $2.50 montaditos such as Serrano ham with pulled pork, Iberico cheese, tomato, and olive oil; tuna with anchovies, shrimp, and aioli; and roast beef with cream cheese, guacamole, and crispy onion.  

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Lee Klein
Serrano with Iberico cheese ($2); with Serrano ham ($1).
​The half-dozen montaditos sampler plates read like lotto tickets. To wit: The Madrid Sampler of 6 montaditos (#'s 1, 7, 8, 18, 46, and 89). That one's $8. You can choose from a few threesomes for $4, and get a dozen, with olives, for $21. 

What do you do with a montadito? Eat one or two or three or more with a beer or two or more. 100 Montaditos serves far fewer beers -- mostly Mahou 5 Estrellas, in 11-ounce bottle ($2.50) or 17-ounce draft ($3). Also: Mahou 5 Estrellas Light.

You can get a 5-beer bucket for $10, and all day on Fridays you can get TWO buckets for $10.  Wine, water, juices, soft drinks, coffees, cortados, cafe con leches, and cappuccinos are also on tap, all $2 or less. 

Other snacks to go along with the montaditos are a potato chip cone ($1); Spanish olives or roasted mixed nuts ($1.50); and brava potatoes or french fries ($2.50). A quintet of salads go for $4.90. The place is clean, bright, and happy. Flat screen television screens show sports and other suitable Spanish-style sandwich-and-beer entertainment. 

Every Wednesday -- that's today -- every montadito on the menu is $1. And a mug of beer is just a buck too if you purchase a montadito. That's a deal. 

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6 comments
Trodri03
Trodri03

Last night ,March 10, I visited this place in midtown, and i had a very bad experience. There were tons of people waiting for their orders, in complete disorder. They call by name, but you can barely hear. After 35 minutes waiting and 3 times joining the crowd in front of the delivery window, I found they were serving orders of people that ordered 15 minutes after I did!. I started complaining with employees and manager, but they could not care less, even ended arguing with me. Summary, I left the restaurant 55 minutes later starving, and upset. I think they have a way to go on their procedures.

Josemiro69
Josemiro69

Me lo recomendo un amigo pero lo buscaba en Miami Beach y ahora lo encontre y voy a ir el fin de semana

Luis
Luis

me gustaria tener informacion de la franquicia

Omi
Omi

Awesome restaurant!!!!

LetsEat
LetsEat

Damn, that's cheap. Might drive one of those other restaurants in the area out of business. Great to have Midtown exploding with choices!

Latulita
Latulita

ve a cerveceria100montaditos.com or grupo Restalia. La empresa da muchos beneficios. Yo estuve the store manager en Valencia (Plaza de la Reina por 6 years) and believe me is worth it.

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