Latin Burger Tops in Twitter Followers, GastroPod #2, Fish Box #3

Jefe's Food Truck.jpg
Jefe's owner Jack Garabedian tweets to attract customers.
Food truck owners in Miami are an entrepreneurial breed. These men and women don't really have a typical profile. Some are chefs looking to start their own kitchen. Others are restaurant owners looking to start a supplemental mobile operation. Others are just plain foodies who want to ride the wave.

The one thing most have in common is their use of Twitter and Facebook as serious marketing tools.

Once the avenue for college kids to accumulate friends, social networking is now a part of a lot of company marketing strategies. For instance, Coca-Cola has more than 25 million Facebook friends, and Starbucks has more than 1 million Twitter followers. That means you can potentially share new product information with thousands or millions of people without traditional advertising campaigns.

Asked if social networking works, Jim Heins of Latin Burger says, "I have 12,000 people following me around, so I must be doing something right." How, exactly, does someone amass so many "friends"? Heins explains, "I kinda pioneered using Facebook and Twitter [among food trucks]. Nobody really knew how to use them and neither did I. But I saw that businesses were using these tools in their marketing strategies, so I followed."

Jack Garabedian, owner of Jefe's Original Fish Taco and Burger and organizer of one of Miami's largest and most established food truck roundups, not only believes in Facebook and Twitter but also makes it mandatory for all Biscayne Triangle Truck Roundup (BTTR) participants to have both a Facebook and a Twitter account plus a minimum of 300 followers on each. "That means you're out there and you're serious about your business," Garabedian says. "So when you come out to BTTR, you're reaching out to at least 300 potential customers."

Garabedian, with more than 5,000 combined followers, likes to keep things fresh. He'll feature a picture of a new menu item on Facebook or tweet about the kinds of vegetables he picked on a trip to local farms.

Social networking is the most cost-effective way for these small businesspeople to keep customers updated and let them know their whereabouts in a market that can change in an instant.

"It's really important," Garabedian says. "It's the only way I'm able to put information out there in real time. I can say I'll be at a location in ten minutes, and I'll have people waiting for me when I get there."

Here's a list of some local food trucks and the number of Twitter followers they have (Short Order, by the way has 2,157):

Follow Short Order on Facebook and Twitter @Short_Order.


Advertisement

My Voice Nation Help
10 comments
buy real twitter followers
buy real twitter followers

Buying Twitter followers are indeed very amazing. But, of course, one can discover negatives as well. The very first factor that happens to me is the declaration which is very well-known by those individuals who are strongly against purchasing supporters. You are very likely to listen to such a phrase, Why should we obtain purchasing Tweets supporters if we are able to get them by our own initiatives.

 

Bossdog305
Bossdog305

Garabedian stole this recipe for the fish tacoshttp://www.grouprecipes.com/91...

Not hating on the guy but Miami, come on you gotta have more sense then letting this guy think he makes the greatest tacos in the world.

HenryRodriguez
HenryRodriguez

It's funny, in less than a year trucks like Fish Box & Sugar Rush are already half way to Latin Burger, the inventor of twitter

LuisG81
LuisG81

Jim Heinz Invented Twitter!

How about a combined total between Facebook & twitter followers with links to both?

DJ Frustration
DJ Frustration

Sweet!!! Awesome job on updating the post with links.

DJ Frustration
DJ Frustration

How much better would this post have been if it included the twitter links to all the trucks?!?

L2M
L2M

Heins explained, "I kinda pioneered using Facebook and Twitter. Nobody really knew how to use them and neither did I...."

This has so many levels of Really? to put into one comment.

Jefesoriginal
Jefesoriginal

I guess living there for 18yrs Ensenada Fish Taco is made a certain way. A recipe was bound to happen, they got the fundamentals right, now if they new the secrets!! And it's like you said "The Greatest Fish Tacos In The World"

thanks Bosshog305

Bossdog305
Bossdog305

They are a darn good taco i've tried them only once at the Johnson & Wales meet but you can't lie to the people like you created a recipe and have a whole story behind it just acknowledge that you sell a good product but that there truly is nothing "ORIGINAL" about it at all except that you brought it to South Florida. The taco is excellent but the lies are a little too much

Now Trending

From the Vault

 

Loading...