Serendipity 3 Coming to Lincoln Road

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All photos by Laine Doss
Serendipity 3 is hiring.
Serendipity 3, the Manhattan ice-cream parlor frequented by the likes of Andy Warhol, Marilyn Monroe, Oprah Winfrey, and Katie Holmes, is coming to Lincoln Road in a matter of weeks.

The restaurant, located between Lenox Avenue and Alton Road, had some intriguing signs on its windows. One invited us to look inside.

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We did, and this is what we found:

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Tiffany-style stained-glass lighting and old-fashioned ice-cream parlor décor.  We walked inside and were met by a gentleman named Matt, who identified himself as a co-owner.

He said he wasn't ready to give details about the restaurant, though he expects it to be open in the next few weeks. No word yet whether the SoBe outpost will serve Serendipity's famous Golden Opulence Sundae ($1,000), five scoops of ice cream decorated with edible gold leaf. We're betting on seeing the more pocket-friendly frozen hot chocolate ($8.95) on the menu.

With Art Basel and the holidays coming up, celebrities will need their ice-cream fix in Miami Beach. We're looking forward to it too.

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Serendipity 3 on Lincoln Rd Miami; This company is a complete fraud. They do not have any rights to the Serendipity franchise. They are stealing a name and menu from a company without a licensing agreement with the franchise owners. This restaurant is running rouge and should not be visited. 

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