Coca-Cola Drops Holiday "Arctic Home" Coke Can

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As another testament to the power of social media, Coca-Cola has abandoned the holiday save-the-polar-bear white Coke cans after a number of tweets and Facebook posts from confused consumers.

Complaints were posted to the company's official blog, Facebook, and Twitter over how the white can resembled the silver Diet Coke can.

Posts also expressed dissatisfaction over taste, saying it differed from the formula in the red cans. Others drew comparisons to the '80s "New Coke" fiasco when company executives changed the original recipe after 99 years.

In response, Coca-Cola posted a fact sheet to clear any confusion about the white cans.

Coca-Cola introduced the first batch of cans for the holidays November 1. Successive batches were to run through February of next year.

The Arctic Home can featuring the iconic polar bear was part of a campaign to boost holiday sales and promote a partnership with the World Wildlife Fund. Special texting codes were listed to to donate $1 to the WWF to help protect the polar bear's arctic habitat. Coke also promised to match $1 million in donations.

Collectors, hurry up, for these cans will not last very long. To all of the other skeptics, be glad it's not like Crystal Clear Pepsi!

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9 comments
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nick
nick

too bad, I like that they are contributing to programs to help polar bears.

Mrmachado
Mrmachado

Seriously? "Collector's hurry up"?! If you don't know that apostrophes (that would be the ' ) are used to express possession and not for plurals, then you shouldn't be allowed to write an email let alone pose as a journalist. It's not that difficult - for plural, just add the 's'. Makes this whole website / magazine seem like a sub-student publication joke.

 JustMe
JustMe

Learn to read, people...amazing how it opens up new worlds...

we come from stars
we come from stars

It's like the biodegradable bag that Sun Chips made, People didn't care about the fact that the bag was better for the environment they just couldn't get over how loud the bag sounded when it opened up. I tried it to see what all the fuss is about and concluded that many people are fucking morons. 

anon_e_m00se
anon_e_m00se

So do the polar bears get screwed on this one because people can't read? This is the downside to our Twitter/social-media connected universe: people hop on and post that #whitecokecansucks and it goes viral. Got to take the good with the bad I suppose.

William Molineux
William Molineux

C'mon guys. You're all making a big fuss over people who complained. It's not like these cans would've saved the polar bears. I was initially confused at a pizzeria when it has handed to me and I thought it was Diet Coke. They do look alike, you can't seriously deny that. 

TD
TD

Oh geez.  I liked the stupid white can.  

Rapunzel
Rapunzel

How stupid can be people be? And, seriously, we don't have anything better to complain about? Now, I assume the WWF will suffer as a result? Infuriating!

JFERRER52000
JFERRER52000

"The white can resembled their silver Diet Coke can." People learn how to read and STOP being so stupid over silly things like this. We have other things to worry about in our world. Stop attacking Coca-Cola and get a LIFE!

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