Belvedere, Bacardi, Svedka: The Ten Most Offensive Beverage Ads

Categories: Obscurity
belvedere vodka ad.jpg
Belvedere via Facebook
Belvedere's vodka ad is deemed offensive to women.
Belvedere vodka was lambasted in the press last week after the company posted an ad on its Facebook page depicting a man grabbing a woman from behind. The copy on the ad, "Unlike some people, Belvedere always goes down smooth", led people to comment on Twitter and Facebook negatively, like this tweet from @hswindell that said:

@belvederevodka nope. Not "sorry we offended you." Try, "Sorry for our part in promoting rape culture. We will do better" #apologyfail
.
The issue has gained so much international media backlash that the vodka company's home page features an apology from its president Charles Gibb, as well as a statement the the company has made a contribution to RAINN, America's largest anti-sexual violence organization.

Though Belvedere has pulled the ad in question, this is not exactly the first time that a company has used controversial or sexist tones to sell a product. In fact campaigns for alcohol especially feature scantily dressed women to sell their drinks to what seems like a male-dominated audience. Here are the ten we found the most offensive.

offensive bacardiugly girlfriend.jpg
Bacardi
10. Bacardi Breezer gives a great new way to look better in time for beach season. Let's see... hit the gym? Train for a marathon? Stop eating junk food? Nah! Just place your pale beer gut body next to a fat ugly chick! See? You instantly look better in comparison!

offensive sexist vintage.jpg
9. In this classic Schlitz ad, the little woman can't do anything right. She burned the dinner, but thankfully, hubby can still get shit-faced on beer.


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5 comments
Caitlin
Caitlin

Too funny! "I did WHAT with my sister??" and "Hooker pricing, Escort quality" really take the cake!

Lll
Lll

#4, #3, #2 are all obviously photoshopped. 

Yak
Yak

I think you call the first offensive picture a "reach around". 

anthonyvop
anthonyvop

Oh Look.   A woman is offended!

Isn't that Cute?

Trina
Trina

Re #8. There's also no waist on that creepy robot. 

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