Belvedere, Bacardi, Svedka: The Ten Most Offensive Beverage Ads
|Belvedere via Facebook|
|Belvedere's vodka ad is deemed offensive to women.|
@belvederevodka nope. Not "sorry we offended you." Try, "Sorry for our part in promoting rape culture. We will do better" #apologyfail
The issue has gained so much international media backlash that the vodka company's home page features an apology from its president Charles Gibb, as well as a statement the the company has made a contribution to RAINN, America's largest anti-sexual violence organization.
Though Belvedere has pulled the ad in question, this is not exactly the first time that a company has used controversial or sexist tones to sell a product. In fact campaigns for alcohol especially feature scantily dressed women to sell their drinks to what seems like a male-dominated audience. Here are the ten we found the most offensive.