Jugo Fresh Features Organic Juices, Opens Today in South Beach
|Jugo Fresh opens today in South Beach.|
The shop presses their own fully organic fruits and vegetables. These unpasteurized juices are nutrient-dense and alive, meaning once pressed they have a shelf life of only 96 hours. That makes maintaining inventory difficult, but owner Matthew Sherman says the process is worth the result.
Sherman, a holistic life coach, said that most juices are run through a centrifugal juicer, which heats up the juice, killing some of the nutrients. Jugo Fresh uses a cold pressing method, which takes up to 45 minutes to make one serving of juice. The agonizingly slow process results in a product that has five times as many nutrients as regular juice.
There are 28 different juices on the menu, including El Green-Go ($10) a green juice of apple, celery, spinach, parsley, and lemon ($10) and PAMPered ($11), a spicy blend of ginger pineapple, apple, mint, and maca extract, which is a great source of vitamin B.
Sherman has a juice mix for every occasion. The Saca Lo Todo ($8), lemon, lime, filtered water, ginger, cayenne, and maple syrup, is a classic detox drink, perfect for when you feel a cold coming on (or if you've had a rough night).
The Kyuri Mint ($9.50), with cucumber pear coconut water mint and aloe is a great re-hydration beverage and can be used after a workout (or, once again, after a night of drinking).
Jugo Fresh also features six different house-made nut milks including almond, cashew, and coconut. All juices and nut milks range from $4.50 - $11.
A health boosting section features quick energy or cleansing shots, ranging from $2.50 - $4, a healthier alternative to Miami's Cuban coffee addiction.
Three-day juice cleansing programs are also available.The Open For Life cleanse is designed for people new to juice cleansing. It's $210 for the three-entire program, which includes free delivery in South Beach.
Other cleanses include the Undefeated Athlete cleanse (designed for people who need additional fat and protein while cleansing) and the Jugo-terian cleanse (a no-fruit cleanse designed for the advanced cleanser) The cleanses range from $65-75 per day.
Feel overwhelmed by the choices? Sherman and his staff are available to walk you through the seemingly endless organic options. Jugo Fresh is open 8 a.m. to 2 p.m., Monday through Saturday.
1935 West Avenue, Miami Beach
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