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Miami Beach Forms Unhealthy Alliance With The Coca-Cola Company

Categories: Fuming Foodie
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In a shameless act of pure greed, the City of Miami Beach has formed a beverage sponsorship agreement with the Coca-Cola Company.

This does not mean that when exiting the MacArthur Causeway onto Fifth Street that you will drive past a sign that reads Welcome to Coca-Cola Miami Beach. It does mean that Coca-Cola is now the exclusive non-alcoholic beverage of Miami Beach.

The SunPost reports that vending machines at parks and other public areas will sell Coca-Cola brand soft drinks exclusively, as will the concessionaires at the Fillmore, the Miami Beach Convention Center, and other Miami Beach locations.

Coca-Cola will provide the city with millions of dollars as well as free products in exchange for its non-compete status. But at what cost to the city and its reputation?

Coca-Cola consumption has been linked to cancer, high blood pressure, liver disease, diabetes, osteoporosis, and tooth decay. Not only is the product causing damage to Americans, but the company heavily targets the people of developing countries, even offering its products at lower prices - to make sure that the poor can get a taste. In these developing nations, Coca-Cola is even given to infants.

A few years ago I was diagnosed with diabetes and mild osteoporosis. My doctor told me that the two health conditions were directly related to my Coke habit -- about one 2 liter bottle per day. Even I, who fortunately or not live in a country where I can access information literally at the touch of a button, was surprised.

I mean come on, doc. I knew that drinking Coke wasn't exactly good for me, but drinking it gave me what?

So imagine the citizens of countries who are so off the grid and out of the loop that they have never even seen a computer, let alone used one, chugging down their feel good drink du jour.

If I, an American-born, tech-savvy, educated consumer was shocked that Coca-Cola consumption had given me diabetes and osteoporosis, do you think that they are aware of the health risks involved?

The funny thing is that I'd be willing to bet that a large portion of the residents of Miami Beach either do not consume sodas at all or do so sparingly. Miami Beach is known worldwide as home of the body beautiful. Residents walk, bike, blade, and run. They eat organic. They work out at the gym. They drink water.

They do not chug down the official non-alcoholic beverage of Miami Beach.

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10 comments
Biobot
Biobot

dumbest quote of the story "If I, an American-born, tech-savvy, educated consumer was shocked that Coca-Cola consumption had given me diabetes and osteoporosis, do you think that they are aware of the health risks involved?"

Any idot who drinks over a half gallon a high fructose corn syrup a day (AKA Coke) is not an educated anything. The person is an idiot. Sorry but we can't legislate against stupidity. Of course you'd get diabetes from all that sugar water and crap. It's not a secret of a conspiracy. You're just really dumb

thatguy
thatguy

Link this to the de la Cruz family

CafeConLeche
CafeConLeche

Fortunately for Miami Beach, Coke has diversified and now offers many other drinks like water, vitaminwater, Powerade, Fuze, Minute Maid juices and Honest Tea.

Fuming Foodie Reader
Fuming Foodie Reader

Hmm..what should be done, is to determine if Coca Cola itself is harmful by testing the effect it has when drunk moderately. This article was an eye opener. Thanks.

SugarBaby
SugarBaby

A coconut water partnership would have made more sense.

Down with soda!  It's a DESSERT people!

City of Miami Beach
City of Miami Beach

You are correct. Coca-Cola’s agreement with Miami Beach includes ALL of their brands, and that means multiple types of waters (Smart, Vitamin, Evian and Dasani, and Zico Coconut Water), V-8, Minute Maid juices, Nestea/HonesTea/Gold Peak Tea, Fuze, etc.  Vending machines in municipal youth centers currently must meet minumum standards for use of non-carbonated drinks (which means that those machines sell products other than Coke and Sprite).

Additionally, Coca-Cola was already the exclusive beverage at the Miami Beach golf clubs, vending machines, convention center, and beaches. Nothing is changing there.

The partnership will also include several sustainable “green” initiatives that will make Miami Beach a more eco-friendly destination.

Sykohyp
Sykohyp

Are you familiar with how Dasani (Coke's "water") is made? You should research it. 

Blurcrazy
Blurcrazy

This has been done dozens of times. Always comes out safe. People should be smart enough not to consume liters of sugary drinks and sweets everyday. Just moderate your habits people.

Sykohyp
Sykohyp

Regardless of whether or not Coca-Cola makes several other products, NONE of them are healthy beverage options. Not even their water is healthy!!!! Their drinks, including their teas, juices, and vitamin water are loaded with sugar. As is Fuze. So whatever your commissioners need to tell themselves to sleep at night is fine by me, but don't be a bunch of liars and misrepresent Coke products to the public so that you look like noble white knights saving the city. Even Dasani is unhealthy! Google it!!!

Blurcrazy
Blurcrazy

Dasani is not "unhealthy". It uses local municipal water sources but this doesn't affect the quality of the product. Hate to inform you that most bottled water is around the same quality level. Also what other options do you endorse instead of this? Would you rather your local taxes increase? Let the city make their money and you stick to buying where you choose.

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