100 Montaditos Opens In Downtown Miami; More South Florida Locations Expected
|The montadito fever is spreading|
100 Montaditos, the chain imported from Spain, continues to grow in South Florida today with the opening of its fifth outpost on the ground floor of the Vizcayne building (244 Biscayne Boulevard, Miami).
As part of its grand opening, the eatery will be having a special promo for students. With an ID, they can enjoy dollar montaditos (small sandwich) every Monday during the restaurant's debut month.
When 100 Montaditos first opened in Midtown in January 2011, mini-sandwiches, Spanish beer and Wednesday Dollar-Mania were all the craze. Shortly thereafter, the Spanish chain, which has over 250 restaurants in Spain alone, expanded to South Beach and South Miami. The news of these tiny yet delicious, gourmet-like sandwiches reached Broward and in May, Pembroke Pines got its own 100 Montaditos.
Like all its other location, downtown's 100 Montaditos will feature Wednesday Dollar Mania where booze, montaditos and everything else on the menu except platters and salads are just a dollar.
The menu is also getting an upgrade. There will still be 100 sandwiches to choose from, but some will feature Iberian ham from free-range pigs. There will also be ham and cheese platters along with more drinks including Cava, sparkling wine from Catalonia.
And there are more montaditos coming.
Broward will welcome its second location next week in Plantation, about five minutes from Nova Southeastern University. And although an official date has not been set, the Coral Gables venue is expected to open around mid-August. Plans to open in Brickell, on Lincoln Road, and in Kendall, Plantation, and Key West are also underway.
"People have been very welcoming to us," said Adriana Navarro, a spokesperson for 100 Montaditos. "It's a combination of factors. The ambiance and people love to hang out with friends and have a drink. It's not only 'come and eat.' It's about eating great food. You can taste different flavors at the same time because our sandwiches are small, and you can share with friends."
The chain also has plans to expand in the United States outside of South Florida, mainly in the East Coast.
"We are finishing up selecting locales. At the end of the year or beginning of next year, we'll open our first place outside of South Florida in Washington D.C.," Navarro said.
The mini-sandwich shop is also gaining popularity in Latin America and across Europe. Colombia and Mexico has already been hit with montadito fever, and pans to open in Brazil and Chile are currently in the works.
In Europe, 100 Montaditos has reached Portugal and next year, the Netherlands, Germany, England and France will welcome the Spanish chain.
"We have more than 100 assigned locales in Latin America and Europe," said Navarro.
Although it's all one chain, the menu varies by country.
"We design our menus based on each country," said Navarro. "Maybe in near future, we'll start to change menus from regions, but that's in the future. We always have traditional [montaditos] like Serrano ham and Iberic cheese."
244 Biscayne Boulevard, Miami
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244 Biscayne Blvd., Miami, FL