Beer in a Cocktail: Mariposa Liqueur's South Florida Launch

Categories: Booze Hound
great migration small.jpg
Hannah Sentenac
The Great Migration

As a proper lush - you probably think you've sampled almost every spirit under the sun. But behold! A new option has arrived, ready to woo you with a fancy flavor profile and wild cocktail choices.

The world's first-ever agave nectar liqueur, Mariposa, is the freshest addition to the mixology market.

A fragrant blend of agave nectar, 100% agave tequila and premium vodka combined with essences of rose oil and gardenia, Mariposa packs a punch at 60 proof. Agave nectar (a natural sweetener similar to honey) has been steadily growing in popularity in recent years, particularly in the world of cocktail creation.

Kentucky-based, family-owned Heaven Hill Distilleries is the brand behind the booze. They're also the purveyors of Evan Williams bourbon, Hypnotiq and PAMA (pomegranate liqueur), among other well-known names.

mariposa menu.jpg
Hannah Sentenac

Fort Lauderdale's Cinema Paradiso was the setting for a summertime "garden party" launch event for the liqueur this week. The team chose Miami (South Florida) as one of the liqueur's first launch markets, along with Denver, New York and soon - Boston, San Francisco, Los Angeles and Chicago.

Drinks poured freely, shaken in the expert arms of made-for-reality-TV bartender and mixology consultant-extraordinaire Jared Schubert. Schubert wooed us with tales of his efforts to "rattle the cage of cocktail creation". His motto, "Know your shit", is applicable on all levels. And know it, he does. (On a side note, one of Jared's cocktails was just featured in GQ.)

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Hannah Sentenac
Shake it like a salt shaker.

The Kentucky native (who learned how to properly shake via YouTube tutorials), created three specialty Mariposa cocktails specifically for the South Florida launch, including the Mariposa Mule, The Great Migration and the Velvet Wings (photos and recipes after the jump).

Brand manager Brittney Blevins filled us in on the details about the liqueur's origin. The 60 proof liqueur, she said, "allows a cocktail to stand up, as opposed to falling flat." Just adding agave nectar on its own won't serve that sort of purpose.

"It adds dimension and character," she continued, particularly due to the rose oil and gardenia. Blevins said it took lots of scent and taste tests before they discovered the right blend of essences.

The end result? A sweet, potent array of flavor that should find its niche with creative mixologists.

Before it was time to vacate the premises and head home for some Mariposa mixing of our own, Schubert shared with us his favorite concoction of all. The key ingredient? PBR.

He dubbed it "As Yet the Unknown Beer Cocktail." Drink up.

1 oz. Mariposa Agave Nectar Liqueur
2 wedges of lime
1 can of PBR
Salt-rimmed glass

Squeeze the lime wedges into the glass. Pour the Mariposa liqueur over them. Then add ice and pour a PBR on top. Voila.

Mariposa is currently launching in the Miami market. Visit facebook.com/mariposaliqueur.


Location Info

Map

Cinema Paradiso

503 SE Sixth St., Fort Lauderdale, FL

Category: Film

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1 comments
Patrick L.
Patrick L.

PBR? I bet that cocktail would be even better with something a little more potent and flavorful ;) I could see an IPA's bitterness working well with the agave.

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