Fiat Makes a Car Espresso Machine
In an attempt to win over consumers, the company opened little "studios" complete with colorful car models and an espresso machine. When I walked into the
I was enchanted by the company's non-sales technique and complimentary hot beverages (not to mention an economical car at a reasonable price) and eventually wound up driving away in a pistachio-green model.
This week, however, Fiat outdid itself by announcing it will offer an espresso machine option in the new 500L series. According to the auto manufacturer, the 500L is "the first standard-production car in the world to offer a true espresso coffee machine that utilises the technology of the 'A Modo Mio' pods. It is perfectly integrated in the car with a deck designed expressly by Fiat."
|Fiat's automobile espresso machine. Sheer genius.|
As for the claims that the coffeemaker is yet one more driving distraction that can lead to accidents, I'll just speak for myself and say I'm at my most alert after a strong shot of espresso. Until my iPhone's Siri can pour me a cup of java, I'll be dreaming of the day when SoFiat Loren (my car's name) can make me a nice cup of joe for the morning drive.
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