Ginnybakes, Miami-Based Organic Treat Sensation, Rolls Out Scrumptious Vegan Cookies and Bars
Ginny Simon, creator of Ginnybakes, is a Miami mom of four who never worked a full-time job before she founded her own company in 2010. With her sons full-grown and a sudden wealth of free time on her hands, the health-minded matriarch earned a certification as a holistic health coach from the Institute for Integrative Nutrition. She began working with clients, many of whom sought yummy foods that would not ignite their various food sensitivities.
No longer a stay-at-home mom, but apparently unable to resist the instinct to nurture, Simon began experimenting with organic and gluten-free ingredients to create bake mixes her clients could safely and happily whip into cookies at home. The response to her creations was so positive and the demand for her homespun mixes so high that she took the plunge and created a line of gluten-free bake-at-home products for commercial sale. This led to her opening a full-blown baking facility in Miami in 2011.
|ginnybakes' new vegan and gluten-free "love & nuts" bars|
But that's what happened for Simon. Many of her cookies, with names like Chocolate Chip Love, Coconut Oatmeal Bliss, Double Chocolate Happiness, and Naked Vegan Love, are now available nationwide, and her products have been featured by NBC Miami, Daily Candy, and Aventura and Brickell magazines, and sold on QVC. Whole Foods, the Fresh Market, Epicure, Apple a Day, Milam's, and other retailers around Florida, New York, and other states carry the preservative-free line.
And their reach is only growing, as is her product line. Much to my delight, her newest releases are the vegan and gluten-free Naked Love "butter-crisp cookies" (made with coconut oil, not butter), which melt into delicious creamy-crumby mouthfuls with every bite. And she also just launched her vegan, gluten-free, oat-free, grain-free, extracted oil-free, and kosher "love & nuts" Ginnybars, which combine shredded coconut, nuts, agave, and dates in yummy, portable energy bars you can stash in your purse for a healthful treat on the go.
I don't eat her nonvegan cookies, but Miami New Times editor-in-chief Chuck Strouse described her organic, gluten-free Chocolate Chip Love cookies as tasting like "upscale Chips Ahoy" (that's pretty generous coming from him), and my mom said Simon's Coconut Oatmeal Bliss cookies are "exquisite."
Simon chatted with me about her story, her products, and what would happen if her cookies came to life and became famous TV personalities.