SoBeWFF: A Red Hot Night of Salsa and Boxed Wine
|All photos by Laine Doss|
Target was the title sponsor of Red Hot Night and the big-box chain that sells everything from fashion to bicycles to bananas made sure to place its brand on just about everything -- from the napkins to the signage to the food and wine.
Interspersed between some good Latin-inspired flavors like Ingrid Hoffmann's paella and Larios on the Beach's yucca rellena were frozen turkey meatballs from Target's Archer Farms brand. And if you chose a glass of chardonnay over a cocktail, it came from a box. A box! At the South Beach Wine & Food Festival!
Not that people complained, actually. Everyone had kicked off their shoes and were dancing to the sounds of the Celia Cruz All-Stars, boxed wine in hand. Which leads us to believe that maybe we are wine snobs, after all.