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Each 16-ounce portion of cold-pressed, raw, organic juice costs about $8 to $11.
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Then came CPR, which stands for Cold Press Raw. The cleanse, featuring six juices a day, costs $65 per day. The juices are available in select locations, including Green Monkey yoga studios.
And now, one year after the debut of Miami's juice-cleansing craze, nationally acclaimed, blue-capped brand BluePrintJuice will be sold in Whole Foods markets across Florida.
In many cities across the nation, juicing and cleansing have been popular for years. In Los Angeles, there is the California chain named Pressed Juicery. In New York, lemon-juice-maple-syrup-cayenne-crazed folks spend big bucks at shops such as Greenwich Village's Juice Press.
But BluePrint is different from the others. In 2007, the brand was founded by Zoe Sakoutis and Erica Huss, who developed the raw liquids in their Chelsea kitchen. The duo eventually got a manufacturing facility in New York. They began selling the cleanses in select shops and then nationally online.
In 2011, they launched a production facility in Los Angeles. Last year, the brand was acquired by the Hain Celestial, a leading natural and organic products company, which also owns Spectrum and Rice Dream. The juices began showing up in select stores nationwide, such as Dean & DeLuca and Whole Foods.
BluePrint went mainstream.
In less than six years, BluePrint has become one of the most popular juice brands in the country. Its cleanse was profiled in-depth in the New York Times. New York Magazine declared it the most painless juice cleanse on the market. Food & Wine Magazine proclaimed it the "cleanse for foodies."
Beginning March 20, BluePrintJuice products became available in Whole Foods locations across Florida. Priced from $6.99 to $11.99, flavors include pineapple, apple, and mint; lemon, cayenne, and agave; and cashew, vanilla, cinnamon, and agave.
Prices are comparable to locally owned brands Jugofresh and CPR. But in a market where rawness and freshness are key, BluePrint has one disadvantage: It manufactures its products in New York and then ships them to Florida.
Although BluePrintJuice has a shelf life of ten to 18 days, the juices are not pasteurized. The brand uses a method called high-pressure pascalization (HPP). Instead of using heat to inhibit microflora growth ("boil and bottle"), in HPP, pressure is applied to juice bottles once juices are in their final packaging.
Because the liquids are never heated and are kept consistently at chilled temperatures, BluePrint can still call its juices raw. This minimal impact, they say, does not alter the structure of the juice. Nutrition and flavor values remain high.
Raw juices that have not been treated with HPP typically have a maximum shelf life of three to five days. This shelf life applies to Miami's two leading, locally owned brands.
Since BluePrintJuice is sold at Whole Foods, shoppers can simply add the juices to their grocery list. Jugofresh and CPR require special trips or orders. But CPR's juices have not been treated with HPP. Although BluePrint asserts HPP does not alter nutrition or flavor, juice aficionados know one thing: The fresher and rawer, the better.
BluePrintJuice is available at Whole Foods locations across Florida, including Coral Gables, South Beach, and Aventura.
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