Most Wanted Brewery's Eddie Leon Talks Brewery Startups
|Courtesy of Eddie Leon|
Eddie Leon, 44, founder of Most Wanted Brewery in Doral, is one of two brewery startups in Miami-Dade. Along with Wynwood Brewing Company, Most Wanted is on the rise.
- Misfit Home-Brewers Help Lead Miami's Craft Beer Invasion
According to the Brewer's Association, a trade group, the financial rate of growth in the craft beer industry was 15 percent for 2010 and 2011. By mid-2012, that number was 14 percent. And the retail value of craft beer increased by more than $1 billion between 2010 and 2011.
With numbers like those, a craft brewery investment might be the way to go, even in a sluggish economy. That's the way Leon sees it, which is why he decided to take his leap of faith. But for his middle-class family of four, it's a huge financial gamble.
Leon earned a master's degree in architecture from Florida International University and runs his own digital graphic design business. He got back into homebrewing after a several-year hiatus before deciding to go commercial.
Many homebrewers might have similar ideas. But there is a process, a rite of passage if you will, to becoming a professional brewer. There's plenty of red tape and many potential financial setbacks. So far, everything is clicking for Leon, having recently acquired a brewing space at 10400 NW 33rd St. in Doral.
New Times: If you're a homebrewer and want to start a brewery, what is the first step?
Eddie Leon: If you're a first-time business owner, you should definitely have a business plan that sort of lays out what is it going to cost you and at what point you're going to generate enough profits to cover your costs. Ultimately, you're putting all of your money into a machine that needs to generate revenue, and obviously nobody has endlessly deep pockets, so you need to be able to do something with the gamble that you're going to play that will sustain the growth of your business.