Avoid Amy's Baking Company Freakout: Five Tips From PR Guru Larry Carrino

gordonramsayamysbakery.jpg
Screenshot from Fox.com
Gordon Ramsay speaks with Amy and Samy before things get really bad.
Yesterday, the Internet completely blew up with the story of the war between Amy's Baking Company owners Amy and Samy and everyone on the planet earth (with the possible exception of some cats).

The Scottsdale, Arizona, restaurateurs have the dubious distinction of having Kitchen Nightmares host Gordon Ramsay walk out on them, before telling them they were "too far gone" (to which Amy replied, "Yala, yala... It's Christmas. Let's go home"). Of course, in the 40 minutes or so prior to that moment, we also watched Amy's husband Samy tell a customer to "get the f**k out of here," Amy fire an employee for asking a question, and the couple pocket the servers' tips.

After the show aired, Amy got busy on her business' Facebook page calling Yelpers "shit" and saying that God was on their side. The couple later claimed that their Facebook, Yelp, Twitter, and website had all been hacked.

Look, we'll give them the benefit of the doubt concerning their Facebook postings (if you want to have some fun, Buzzfeed's curated a good selection), but this brought up a good question: Just how does a restaurateur handle tough situations and negative comments?

We consulted Larry Carrino of Brustman Carrino Public Relations. First, he thanked his lucky stars this was not his client. Then he gave us a list of five things a restaurateur should never do when dealing with the public. Before you get on the internet to reply to a Yelper or tout your "Kobe" hot dog read this:

1. Think before you post.
Yes, social media is an amazing tool but much like anything, if used badly it's dangerous. Twitter wars? Grow up. TMI? Have some self-respect. Consider what you're putting out there and what it says about you, not just what you're saying.

2. Don't attack reviewers, professional or otherwise.
If a reviewer gets something factually incorrect (the salad could not have had chicken in it because that salad doesn't have chicken in it!), then feel free to state your case but stick to the facts. Reviews are subjective, so calling out a critic, or Yelpers or bloggers as being "wrong" or "having an axe to grind" looks petty and ultimately accomplishes nothing. A negative review doesn't mean a libelous or factually fraudulent review. Know the difference. And also ask yourself, when reading criticisms, "Is any of this right and what can I do to improve?"


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14 comments
Chris Watcke
Chris Watcke

what a pair of whackadoos !! I'd walk right the hell out and let everyone i know what a joke the place really is and what a matched pair of losers for owners really are. i feel bad for the people who work for them, pocket my tips?? i'd have to take ya out back and stomp a mudhole in yer ass

Angelo Maffei
Angelo Maffei

Definitely good publicity for the show, it was suggested by Netflix due to an increase in popularity. Lol

Melissa Acton
Melissa Acton

Chris and I watched this too and were stunned!

Malco 'Facilitator'
Malco 'Facilitator'

And when I say "Scripted" I mean there are HOURS between incidents and NOTHING happens that the Producers do not want to happen.

Malco 'Facilitator'
Malco 'Facilitator'

All Publicity is good Publicity. After all, NO ONE beats Gordon in to submission, and yet she did!

Malco 'Facilitator'
Malco 'Facilitator'

That Woman is a TWAT and you can see it in the eyes and demeanor of her MANY years older "Husband/Sugar Daddy". She has him whipped and treats him like a dog that just pissed on the new Oriental Rug!

Laura Lafata
Laura Lafata

Just watched this episode, taped it last night. Entitled, Psycho, narcissistic, spoiled, immature and horrible. They have no business running ANY business. Ironically, the young servers have more maturity, people skills and insight than the owners.

Heather Gallagher
Heather Gallagher

Crazy. I just watched that episode last night on Youtube. The lady is absolutely nuts. The husband is right behind her.

steve1239
steve1239

I couldn't agree more with #5.  I hate that and it makes me want to tip less.


Angelo Maffei
Angelo Maffei

I live about 10-15 minutes from there, and I will personally never step foot in the place, regardless of whether it was scripted or not.

Malco 'Facilitator'
Malco 'Facilitator'

The show is SCRIPTED. This is a BEAUTIFULLY designed Marketing Strategy.

Frank Castle
Frank Castle

i saw this episode and i was in shock, these people will be out of business very soon, i think this was the worst case for gordon on kitchen nightmares...smh

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