Avoid Amy's Baking Company Freakout: Five Tips From PR Guru Larry Carrino

3. Be honest with customers and yourself.
Is the fish a day-boat catch? Do you really have those micro-greens grown to your exact specifications in some urban box garden? If so, feel free to tout their bona fides. If you're using frozen fish to make ceviche, guess what? That fish ain't fresh and neither is that dish. Don't BS the customer. They know more about food than ever before and if a savvy diner doesn't catch you, a critic probably will. Serve the best product you can and be honest about what you serve.

4. Don't believe your own press.
Buying into your own hype leads down a very unpleasant road, and not just for those who work for you. Let the media crow and the fans cheer, but keep your ego in check. When you have "arrived" and need learn nothing more and all you must do is bask in the adulation, sure in the knowledge that everything you touch is gold -- things are destined to take a turn for the worse.

5. Don't drop the check with the goddamn coffee.
It's a small thing but man, oh man does it say "Here's your hat, thanks for coming." You know, I was going to order some Sambuca after the coffee but now? Forget it. It's called hospitality for a reason, folks.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Follow Short Order on Facebook, on Twitter @Short_Order, and Instagram @ShortOrder.



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14 comments
Chris Watcke
Chris Watcke

what a pair of whackadoos !! I'd walk right the hell out and let everyone i know what a joke the place really is and what a matched pair of losers for owners really are. i feel bad for the people who work for them, pocket my tips?? i'd have to take ya out back and stomp a mudhole in yer ass

Angelo Maffei
Angelo Maffei

Definitely good publicity for the show, it was suggested by Netflix due to an increase in popularity. Lol

Melissa Acton
Melissa Acton

Chris and I watched this too and were stunned!

Malco 'Facilitator'
Malco 'Facilitator'

And when I say "Scripted" I mean there are HOURS between incidents and NOTHING happens that the Producers do not want to happen.

Malco 'Facilitator'
Malco 'Facilitator'

All Publicity is good Publicity. After all, NO ONE beats Gordon in to submission, and yet she did!

Malco 'Facilitator'
Malco 'Facilitator'

That Woman is a TWAT and you can see it in the eyes and demeanor of her MANY years older "Husband/Sugar Daddy". She has him whipped and treats him like a dog that just pissed on the new Oriental Rug!

Laura Lafata
Laura Lafata

Just watched this episode, taped it last night. Entitled, Psycho, narcissistic, spoiled, immature and horrible. They have no business running ANY business. Ironically, the young servers have more maturity, people skills and insight than the owners.

Heather Gallagher
Heather Gallagher

Crazy. I just watched that episode last night on Youtube. The lady is absolutely nuts. The husband is right behind her.

steve1239
steve1239

I couldn't agree more with #5.  I hate that and it makes me want to tip less.


Angelo Maffei
Angelo Maffei

I live about 10-15 minutes from there, and I will personally never step foot in the place, regardless of whether it was scripted or not.

Malco 'Facilitator'
Malco 'Facilitator'

The show is SCRIPTED. This is a BEAUTIFULLY designed Marketing Strategy.

Frank Castle
Frank Castle

i saw this episode and i was in shock, these people will be out of business very soon, i think this was the worst case for gordon on kitchen nightmares...smh

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