Chef Creole: How a Kid From Little Haiti Built a Seafood Empire

Categories: Review

chef_creole_sign.jpg
billwisserphoto.com
The sign at Chef Creole.
But Sejour's brash character and murky past never reveal themselves on air. When he's in front of the camera, he channels Emeril Lagasse. He's sunny, lighthearted, and seemingly very different from the brazen guy he really is. Though he deems the venture a success, in 2009, after a dispute with his production company, he gave it up.

Sejour's hiatus from the small screen did not last long. Travel shows from across the globe began calling him for cameos. Eddie Huang, a New York chef and Fresh Off the Boat host for Vice, featured Sejour on his show. On Travel Channel's No Reservations, Anthony Bourdain described his visit to Chef Creole as "an example of food being the best expression of a place and personality." Although Sejour loves the attention that the exposure gives his brand, he also complains these guys don't pay him a cent.

What makes him money are his relationships. Questioned about finances, Sejour answers ambiguously.

"What do you think rappers were doing before they became rappers? You think the bank gave them the money? Come on. Every strong business has had its innuendo of associations with this or that: racketeering, dope, smuggling people, anything illegal. I grew up in a community where I'm always associated with these people."

After 20 years in the business, Sejour is growing tired of all that "bullshit." He hopes to franchise restaurants and take a step back from his eponymous brand.

"People get this perception that I'm so in love with these restaurants, but I'm not. The things I've done, the things I've gotten myself involved in, the opportunities -- well, it's been a great ride. But now, really, I'm just burned the fuck out."

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Location Info

Chef Creole

200 NW 54th St., Miami, FL

Category: Restaurant

Chef Creole

13105 W. Dixie Highway, North Miami, FL

Category: Restaurant

Chef Creole

7957 NE 2nd Ave., Miami, FL

Category: Restaurant

Chef Creole

1392 NW 119th St., Miami, FL

Category: Restaurant

Chef Creole

20356 NW 2nd Ave., Miami, FL

Category: Restaurant


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5 comments
GODSPEOPLE
GODSPEOPLE

YEAH BIG UPS FOR CHEF CREOLE AND WILKINSON SEJOUR...YOU'VE COME A LOOOONG WAY BABY!!!!! HAPPY FOR YOUR ACCOMPLISHMENTS BEING THE NICE GUY THAT YOU ARE WITH SUCH A GREAT BIG HEART...I KNOW FOR SURE YOU HAD TO SHARE SOME OF THOSE PROFITS FROM THOSE SHOWS WITH YOUR DECEASED BROTHER, JUDE PIERRE'S ONLY SON! NOW THAT DEFINITELY IS YOUR TICKET TO HEAVEN BUDDY!  KEEP UP THE GOOD WORK GOD LOVES HIS GOOD SERVANTS! 

iamriese
iamriese like.author.displayName 1 Like

Best. Interview. Ever. Forget the food/travel networks, give this man a reality show on Bravo!

katie
katie

I love this interview!   And I've tried his food...and its Great!   This is why he's successful. 

Navigator98
Navigator98

Chef Creole is the deal I like the fact that a guy with such a hard begining could do what he has done the way he has done it.  if you ever meet him like I have you will find that he is the hardest working guy in the biz. I he got that from his street hustle Im glad he brought to the restuarant biz.  Big up Chef. Ilike the Tiki Hut. 

Vanessa Jean-Pierre
Vanessa Jean-Pierre

LOL This was as real as real gets. I really enjoyed reading this interview. I'd love to see a Chef Creole franchise in the NYC area. Keep up the good work, Sejour!

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