Deliver Lean Is Your Gateway to Veganism
But most of the items were absolutely delicious. The eggplant and spaghetti squash was good enough to lick the little plastic plate clean and the tofu scramble and sweet potato hash still has me craving it.
Tofu scramble with sweet potato hash.
Cherry Tree, chief marketing officer at Deliver Lean, told me that the company's customer base consists mainly of busy professionals that are health conscious. "We cater to people who want to eat healthy but have things to do. About 50 percent are starting a meal service to lose weight."
Tree said that the company started a vegan program because people wanted it. "In New York City, for example, veganism is pretty much mainstream." She said that when you think of it, the meals are pretty affordable. "Our traditional plan meals are $7.95 each. Considering you'll probably spend about seven bucks at Subway, this is a really good deal."
And it is. By the third day of my trial meal plan, I tore into that cooler bag like it was a Christmas present, happily thrilled by the prospect of uncovering more Thai stuffed peppers. Even though I missed dairy that week (and cheated by substituting sour cream for the provided applesauce on my sweet potato latkes), I ate well and (mostly) never wanted for anything.
If you're not completely vegan, there are Paleo, gluten-free, and vegetarian programs too. Plus, any of the programs can be combined, so if you want to ease your way into being meat-free, this is a painless way to do so. If Anthony Bourdain can call bacon the "gateway meat" for vegetarians, Deliver Lean is the "gateway veg" for people who want to clean up their diet.