Epicure Gourmet Market: Jason Starkman on the New Coral Gables Location
Epicure Gourmet Market's newest location in Coral Gables is an ultra-modern take on the flagship Miami Beach location.
Located on the first floor of the Gables Ponce complex, the new store is larger and sleeker, featuring an expanded wine selection and large café. The spacious and airy store has the feel of a chic Manhattan loft, with high ceilings and wide aisles.
But what else is new and notable at the gourmet market, known for its high-end bites and expansive deli case?
We visited the store with Jason Starkman, CEO of Epicure, to find out.
As Epicure's leader walked with us, he stopped frequently to chat up customers -- most of them familiar with the market and thrilled to not have to commute to the Miami Beach for their favorite soups, cheese, and tuna salad.
Starkman told Short Order that first and foremost, the store has to be bright and clean. "Most of the time, markets are dark. I need the entire store to be bright. When you're here, I want you to feel like you're walking into a clean kitchen and you're buying food from a top chef."
Given 24,000 square feet of space to work with, Starkman decided to keep the counter areas wide open. "I have a feeling this store will have a lot of people, especially on the holidays." There's also a more intuitive flow to shopping in the store, he explains. "I connected all the cases together. As a customer, you can go down the line to the bakery, the deli, and the butcher. Everyone is cross-trained, so if the deli is busy, the bakery people can help out there. It's more efficient, and it works better for the customers."