Taco Bell Breakfast Is Here (Photos)
It's here. Taco Bell's much-anticipated breakfast arrived early this morning, with fans already freaking out over the fast-food chain's variety of morning meal offerings.
Photos by Laine Doss Taco Bell's holy trinity of breakfast.
Of course, the company is pushing the hype, giving away special Taco Bell breakfast phones to a select group of rabid followers and offering prizes to people who eat their breakfast and tweet a picture by 11 a.m. today.
This is the big gamble for the company, which is poised to open 2,000 more restaurants and double its revenue by 2022, according to a release. Taco Bell president Brian Niccol is calling breakfast "one of the brand's priority initiatives of the year." The chain is also rolling out a mobile pay system, much like the one used by Starbucks.
Taco Bell's breakfast menu features much of the same items for lunch and dinner -- burritos and Crunchwraps -- made with a choice of bacon, sausage, or steak. The most notable item is the waffle taco. A waffle is used as a taco shell, with egg, cheese, and a choice of meat sealing the deal. The items are all value-priced, with the average item under two bucks. But how does it taste?