Bar Lab and Norwegian Cruise Line Expand Boozy Partnership
ar Lab's Gabriel Orta may not be an avid cruiser but he is tapping into the minds of those that love to sail at sea by expanding a previously announced partnership with Norwegian Cruise Line. Now, cocktails crafted by Bar Lab will soon be available on board all of Norwegian's ships year-round.
All photos by Cassie Glenn The "Get Away" with vodka, watermelon, citrus, herbs, and bitters.
Orta also will train bar managers and bartenders, and collaborating with the Norwegian Corporate Development Team to create new cocktails for Norwegian's shore side Test Bar. Short Order was invited to a kick-off cocktail party at the Broken Shaker to chat with Orta, sip some cruise-inspired drinks, and get more insight into this expanded program.
If you've ever been to the Broken Shaker, you already know Orta and his team do not make ordinary cocktails. With an apothecary-style assortment of bitters, juices, and herbs, you never know what you might be served. As cocktail culture continues to spread across the country, it only makes sense cruise lines, hotels and resorts are striving to up their beverage game with programs like Norwegian's.
"A lot of people try to say that they want to make better cocktails, but you have to be serious and change habits," says Orta. "When I saw that Norwegian really wanted to use fresh ingredients, better ice, and better glassware, I was really impressed. If we're going to put our name to it, we want to make sure they are doing it the right way."