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Burger King's Proud Whopper Just a Bite in Company's Equality Stance UPDATED

burgerking_proudonwrap.jpg
Courtesy Burger King
The Proud Whopper: sandwich with a message.
As a celebration of gay pride, Miami-based Burger King introduced the Proud Whopper in San Francisco last week. The sandwich is the same as a regular whopper-- only wrapped in rainbow-hued paper with the inscription, "We are all the same inside." Proceeds from the sales of the limited-edition sandwich will be donated to the Burger King McLamore Foundation that promotes the advancement of education in teens.

See also: Burger King's Subservient Chicken Is Back, and He's Crying Fowl

The special burger with a message of equality will only be available at one Burger King restaurant in San Francisco through Thursday, July 3, but this looks like only the beginning of the company making a strong statement in support of the LGBT community.

Although the fast food giant has no plans of mass distributing the Proud Whopper, Fernando Machado, senior vice president of global brand management at Burger King says the company "may consider something even bigger later on."

burgerking_proudwhopper.jpg
Courtesy Burger King
The same inside.
The company has already tied in its new "Be Your Way" slogan with the equality message, posting a rainbow burger logo on its Facebook page with the #BeYourWay hashtag, encouraging a dialogue on equality issues.

Burger King will also celebrate the burger with the release of a digital short on Youtube.com/BurgerKing sometime today. Filmed on location in San Francisco, the film shows the reaction of people who order the sandwich.

This is not the first time the King has supported the gay community. According to an OC Weekly article, the company donated between $5,000 to $10,000 to the Gay and Lesbian Task Force.

The company also seems like a good place to work, too. According to the Human Rights Campaign, an organization that fights for LGBT rights, Burger King provides domestic partner health benefits; offers equal health coverage for transgender individuals without exclusion for medically necessary care; has a company-supported LGBT employee resource group; and has a non-discrimination policy that includes sexual orientation.

Update: The Proud Whopper video was just released on YouTube.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Follow Short Order on Facebook, Twitter @Short_Order, and Instagram @ShortOrder.

Location Info

Burger King

1701 SW 8th St., Miami, FL

Category: Restaurant


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267 comments
Estefany Duarte
Estefany Duarte

Mayren Ocana lmao you've got too much time on your hands, bro..

Daniella Sforza
Daniella Sforza

It's not afraid?? It's zoning in on a huge market which I hope will eschew it

AJ Darder
AJ Darder

I support gay rights but this is fucking ridiculous.

Mayren Ocana
Mayren Ocana

Estefany Duarte the latest bs on Facebook.

Mayren Ocana
Mayren Ocana

For all you bible preaching, ignorant people here you go... The bible states that you shall not eat of them that chew the cud, or of them divide the hoof etc... So much for eating bacon. Leviticus 11:4 And all that have not find and scales in the seas, and in the Rivers of all that move in waters and if any living thing which is in the waters, they shall be an abomination to you! I guess that goes for oysters and clams Leviticus 11:10 It shall be a perpetual statue for your generations throughout all your dwellings, that ye eat neither fat not blood. That would include mcdonalds and pretty much any fat food place you've ever been too. Plus cooking things in your own home. Leviticus 3:17 Neither shalt thou mar the corners of thy beard. Leviticus 19:27 so I guess the Gillette razor company has bought many people a straight ticket to hell. Ye shall not round the corners of your heads. Leviticus 19:27 so ladies, unless you've never cut your hair, it looks like you're all going to hell too. Neither shall a garment mingled of linen and woollen come upon thee. Leviticus 19:19 so this one here I'm sure everyone flows as well right? I see people waking around with just one fabric on at all times. So although I do believe in god and I have an understanding with my god, none of you are in the right to just. You all just keep throwing stones when you all live in giant glass houses!

Carlos Andres
Carlos Andres

@Rosalie Harrison; you are a young soul who will learn what I tried to say. You will have your break as long as you like, but please make it count because it seems you are just wasting your time in vane thoughts.

Eddy Earthtone Blak
Eddy Earthtone Blak

Damn, look at these cock gobbling lips. I'm not even gay and I need those bad boys wrapped around my hard cock. What do you say BlingKing?

Eddy Earthtone Blak
Eddy Earthtone Blak

Bling King, you look like you could suck a mean fucking cock little boy. Willing to work those lip muscles on my hard shaft? I'll pay you! Ooh look at those black fat lips! Wrap those babies around my rock solid shaft.. You're a bigger fag then those who are gay, cunt whore.

Bling King
Bling King

Fuck Burger King! and all u Fuck ass booty lickin male Sodomizers

Nelly Es
Nelly Es

I want a whopper at 9 am... fml... ^.^

Rosalie Harrison
Rosalie Harrison

Carlos Andres , my soul is not a thief it's just trapped in this body that just wants to rob money from all the hard working people to be more comfortable. Even if God says it's not right my body can't help itself.... give me a break!!!!!!!

Issam Kazzaz
Issam Kazzaz

Thanks berger king you just killed the whopper. Whats next hotdogs.its food .Keep it clean. Don't open new doors .you cant win. This one. Im having it my way.GIRL!!!!!!!!!!!!!!!

Maria Gonzalez
Maria Gonzalez

God is real and if He says is wrong, then is wrong.

Dale Hughey
Dale Hughey

Wonder if they will be proud of the lost business , revenue and profits of those like me who will never spend another dime of my money in their franchises. Less than 3% of Americians are gay, hell they aren't gay they're not even happy.

Carlos Andres
Carlos Andres

By just reading the comments of people make me realize we are so fucking far from achieving a collective consciousness of peace and love. We are souls trapped in this body. Our soul does not have sex; it's a limitation that we human are attached.

Carlos Andres
Carlos Andres

I really don't know why being gay is such a problem in our society. People need to elevate their way of thinking.

Gina Cooper
Gina Cooper

How do these str8 men know so much about gay sex? And rainbow wrapping makes you think of gay sex? Really? It seems to me that's what yall had on your mind anyways, deep seeded attraction if something so small can have your mind go there, so in hindsight it's not about the burger at all, its about the shit that's bubbling just below the surface with yall, cause i've been gay for a long time and food has NEVER made me think of sex you silly ass morons lmao, seems to me yall needs the help!!! Or come on out!!!! That closet has you bitter!!!!

Gina Cooper
Gina Cooper

Robert Chad Canter really??? You actually think for one minute your comment made sense you're stupid as fuck!!!! I'm transgendered & worked at Chik- Fil-A for years, we're everywhere, at the grocery store, gas stations, your workplace, your neighborhoods, at your churches lmao beware!!!!

Melody Starr
Melody Starr

this is just taking it waaaay tooo far!! give me a break!

יוסף אלישע
יוסף אלישע

christ said "you are either with me or aganist me"....most of the world is going to hell...im so tired of this.....why does god let this garbage happen

James Optional
James Optional

I REALLY wish I knew when it became perfectly acceptable for any one man to be proud that the only way he can get off is to put his penis into another mans ANAL CAVITY.

Kay Mercer
Kay Mercer

You are downing Burger King for supporting the gays but when you go to other restaurants you don't know who prepares your food could be straight or gay people. Personally I don't see anything wrong with it I have a lot of gay friends and I'm straight.

Robert Hewitt
Robert Hewitt

i dont buy my burgers to make a statement. also, it seems to me they are just trying to make money off of a trendy issue in one area SF where they feel safe to do so. The money goes to "education for kids" but not specifically a gay cause. so it seems muh ado about nothing. free publicity. articles and tv coverage that are free commercials for burger king-so the media is used. I dont care though either way. I was enver a fan of the Whopper lol i do kinda wish rainbows belonged to everyone again though

James Optional
James Optional

Maybe it comes with a little extra mayonaise up the rear!

Robert Chad Canter
Robert Chad Canter

If I don't receive a formal apology from Burger King, I'll never buy another one of their products for as long as I live.

Brian P
Brian P

Fucking gay. Don't ask about the "special sauce" Homosexuals are evolutions dead end.

Tony Cox
Tony Cox

wouldnt a 2 hot dog plate be a better show of support BK

Ashley Gomez
Ashley Gomez

I don't think they were trying to emphasize equality. It looks like they are trying to take advantage of the situation and make a quick buck.

Morton Keir
Morton Keir

Hehe, love seeing the ignorant prejudice pricks show their faces!

Terry Miller
Terry Miller

why are there articles made that brings out our stance on a particular subject? I mean does this whopper taste any different or is it just the paper covering it? Why don't we get a blind person to do a taste test?

Juanita Griffin
Juanita Griffin

u need to learn we are not the judge God is. And he will judge u too!

Paul Laniosz
Paul Laniosz

I don't care how they wrap their food. It still taste like crap.

Daniel Cardillo
Daniel Cardillo

Hey hey hey! Gay people deserve just as much a right to be unhealthy as the rest of us! lol

Paul DeLeo
Paul DeLeo

The companies are jumping on all of this stuff because they think the majority of America wants this....when in reality it is a loud minority. The rest of us are tired of it being shoved in our faces.

David Tingwald
David Tingwald

Dang Melanie....That is what I wanted to type in here. :-/ :-P

Hstergo
Hstergo

Ahh hate to ruin your point but Jesus redeemed us from the law  and if you accept him as Lord and Savior you will be saved but even in the New Testament it clearly says homosexuality is a sin so if your going to take the time to post scriptures you might want to know the differences between old testament laws and the new testament 

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