Miami Grill: Miami Subs Gets Pitbull-Approved Rebranding

courtesyMiamiSubsexterior.jpg
Courtesy of Miami Subs
In the '90s, no sight was more welcome among angst-ridden suburban teens than the Greek diner disguised in neon and palm fronds known as Miami Subs. For decades, the Magic City has been a Petri dish for successful fast-food franchises to experiment with off-beat concepts to take to mass market. From Burger King to Pollo Tropical, several iconic eateries had their start as local chains. However, Miami Subs' time in the cultural consciousness was cut short long before it hit its prime.

For awhile, like the Metromover and the Seaquarium, Miami Subs seemed to be going the way of other bloated remnants of the town's Reaganite boom years. But ardent fans of all things tzatziki are rejoicing now that the Miami chain is under new management, which plans to inject some life into a franchise chain that used to supply Madonna and friends with wings and Dom Perignon through a drive-thru window conveniently open at 3 a.m.

See also: My Ceviche Opens Today in South Miami

Miami Subs got its start as a local upscale sandwich shop called Mr. Submarine in Key West. After its initial owners sold and franchised their business, the company experienced a boom in the '90s. By that time, they had expanded their menu to include grilled items like wings, burgers, and their now-famous Philly cheesesteaks. Eventually the boom turned to bust as times changed and customers began leaving the brand. In the early 2000s, Miami Subs had overgrown its market and was acquired by the national hot-dog franchise Nathan's Famous.

Enter Richard Chwatt, an investment banker from New York who specializes in revitalizing once-iconic brands. "I was attracted to certain high-profile companies that had some past glamor and sex appeal I was looking to re-create," Chwatt tells Short Order. "In the '80s I got involved with Grossinger's Hotel in the Catskill Mountains, mostly just so my mother could say her son owned Grossinger's, but we brought some much-needed life back to their operation."

Location Info

The New Miami Subs Grill

901 S. Royal Poinciana Blvd., Miami, FL

Category: Restaurant


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59 comments
Jay Udell
Jay Udell

Laurent Martinez is this guy mr. Cheese 0 five now or what?

pdstout
pdstout

but you forgot to post a copy of the new menu

Crystal Bullard
Crystal Bullard

Well, they need to hurry up and finish building the one in cutler ridge

Carrie Rivera
Carrie Rivera

The one in Cutler Bay was supposedly opening in May. They even put an ad on a billboard. However, it still hasn't opened lol

Ernie Torres
Ernie Torres

Gabriel Myrna Hull that was DJ Laz not Pitbull

Ernie Torres
Ernie Torres

Omg !!! I \U0001f499 Miami Subs Grill, the best cheesesteak in Miami. They're Chicken Gyro is pretty awesome too. I always go to the one on 36 street & LeJeune. I'm happy to see the franchise get a much needed face lift. Thank you Pitbull.

Betty Perez
Betty Perez

I loved that place in the 90's and I love Pitbull so I hope it's a big success. To the writer - it's "no small feat" not feet. But still a great article.

Alberto Solano
Alberto Solano

So that means in the 305 there will be a Miami subs in Miami, Hialeah, Opa locka. Dale!

Logic Prophit
Logic Prophit

Love thier food and the ghetto vibe is charming. I hope this means more will open

Faye Ibars
Faye Ibars

Lol Nicole Palilonis and Jason Conrad Carver we were just talking about this place

Gabriel De Varona
Gabriel De Varona

Ana-Maria de la Mata i kind of want to hit one of these up again

Edward Delatorre
Edward Delatorre

They planning on bringing back the one on 49th street in Hialeah?

Lexy Semino
Lexy Semino

Ah...so many childhood memories with Ana Semino and Demy Semino LoL

Omar Perez II
Omar Perez II

Victoria Noelle they should lower their prices

Gabriel Myrna Hull
Gabriel Myrna Hull

Let's see how many he kills with this one.....Like his Viola Vodka boat killed that poor kid on the sandbar.

Ryan Johnny Thayil
Ryan Johnny Thayil

Love Miami sub's, hate pitbull. But I gotta respect him for saving it

Diana Guillen
Diana Guillen

Michael Angelo Gedek are you ready for a drive???

Carl Snyder
Carl Snyder

The gyro and their fries is the only thing I like

Steev Rullman
Steev Rullman

Just one more great reason not to eat there.

Chris Schaaff
Chris Schaaff

Probably adding Rice & beans to the menu with some plantains. Dale!

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