Although IKEA Miami doesn't open its doors until 9 a.m. today, already there are hundreds of people in line, some camping out for more than 24 hours.
|Photos by Laine Doss|
|Jeanette Mendez and Valerie Aguilar camp out for the IKEA Miami grand opening.|
What inspires such fandom for a furniture store?
It could be the free sofas that the Swedish megastore is giving to the first 39 people in line this morning, or it could be the promise of being part of a "happening" that spans the course of three days and includes giveaways, music, and food samplings.
IKEA spokesperson Joseph Roth says these store openings are so monumental because there are so few of them. "This is only the 39th store we've opened in the U.S. Other outlets open that many in just one metropolitan area."
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