Mountain Dew Breakfast Beverage: How Bad is It?
| PepsiCo |
| Kickstart, the new breakfast drink by Mountain Dew. |
Kickstart is being touted as an "entirely new beverage," which is sort of not true.
The drink, which blends juice and the favorite soda of hopped-up kids and frat boys everywhere, actually started out as Mountain Dew A.M., an unholy blend of Dew and OJ that was launched at Taco Bell in select markets as part of the chain's breakfast menu.
Kickstart, which launches nationwide February 25 and comes in two flavors -- Orange Citrus and Fruit Punch -- is that same mix.
According to PepsiCo, the new soda will incorporate 5 percent juice and "just the right amount of caffeine." It's calling the concoction the "ultimate morning pick-me-up."
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