Lyn Farmer is director of the United Way Wine & Food Festival, now in its 18th year. But doesn't the title "imperial imbiber" of the freshly rebranded Veritage Miami sound much better?
"Our new chairman, Richard Fain, wanted to shake things up a little," said Farmer, who is also the food and wine editor for Tropic Magazine. "The rebranding is expected to have an impact on marketing but also give festival attendees and staff alike a sense of renewal."
After 18 years of blazing a trail for other food festivals to scorch the South Florida food scene, UWWF will likely benefit from that renewal. Before we get into what the good folks at United Way have in store, we bet you're wondering what an imbiber is. Is it (A) a Russian spacecraft that makes onlyright turns, (B) the thing doctors use to get the wax out of your ears, or (C) a person who drinks? If you guessed C, get to drinking. Why the unique approach?
"Every festival seems to have 'food and wine' attached to its moniker," continued Farmer, probably clutching a cigar with his feet up on his desk. "Most, however, are put on by a single winery or entity. We are the only ones who open our doors to all, so it was important for us to distinguish ourselves."More »