In a case that demonstrates everything that's wrong with our overly litigious society, a $60 billion corporation is suing a sustainable-food startup because (drum roll, please) the behemoth is losing customers to the underdog.
via Hampton Creek on Facebook
Unilever, the corporate overlord of Hellmann's and Best Foods mayonnaise brands, has filed suit against Hampton Creek, the innovative creator of the egg-free, sustainably made Just Mayo. Why? The corporation claims Just Mayo isn't actually mayonnaise (because it doesn't use eggs), so Hampton Creek is deceiving consumers.
Meanwhile, Just Mayo has beaten Hellmann's in taste tests, and Unilever has admitted it's losing market share. Sounds like sour eggs, um, grapes.More »