Sometimes there are brands and products that are so well loved, they draw their own fan base and subculture. Take, for instance, Volvo owners, who push their cars until they're ancient rust buckets in an attempt to get 500,000 or more miles out of them. Or, consider McRib lovers, who search for the elusive sandwich high and low. Then there are the people who literally brand themselves head to toe with their favorite logos, paying for the privilege of wearing a Corona bikini or Budweiser board shorts.
One would think that the real-life Don Drapers of the world are insanely happy when someone announces "eat an Oreo day" or sets up a "Shamrock Shake finder". I mean, isn't a fan-based rap called "I Love McDonald's" the ultimate in free advertising? Isn't that the goal of every corporation with a Twitter or Instagram account? To have a product so well loved that a specific burger or taco or car goes viral?