Chef Roy Choi is a rare breed. Part food celebrity, part everyman, he's celebrated for churning out seriously good, unpretentious food. We largely have him to thank for bringing food trucks to the masses. His Kogi BBQ trucks specialize in tacos, the most famous of which is filled with Korean barbecue short rib, heightened with salsa roja made from Mexican and Korean chilies, cilantro-onion-lime relish, and chili-soy slaw.
Courtesy Open Road Films John Leguizamo (left), Jon Favreau, and Roy Choi