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| Lee Klein |
| Macarons at Vida brunch at Fontainebleau |
Macarons are absolutely the new cupcakes.
I know this because I was watching ABC News and they said that "macaroons are the new cupcakes." The next day
Time magazine came in the mail and in it was an article entitled "Will Macarons be the new cupcake?" Then I Googled "macarons are the new cupcakes" and found that the subject had been covered by Fox News ("Will Macarons Be The New Cupcake?"); NPR ("Move Over, Cupcake: Make Way For The Macaroon"), Chicago Eater ("Chefs at Christmas: Are Macarons The New Cupcake?"), as well as The
Times of London,
Bon Apetit, and many other publications.
The only disagreement -- or, more accurately, confusion -- seems to stem from the spelling. Some go with "macaroon," even though they don't really mean the coconutty American cookie; most properly use the French "macaron,"
which is totally different and pictured above.
In New York's Lower East Side, Macaron Parlour sells about 1,000 per week in flavors like red velvet and candied-bacon; Maison du Macaron on West 23rd Street sells about 8,000 per week, in flavors like rose lychee and pink champagne. And here in Miami? Well, the trend hasn't taken off yet, but
Solo Patisserie at the Fontainebleau is one of the few places in town where you can find them. I spoke with pastry chef Jordi Panisello about macarons, what he thinks of them, and what kind of flavors folks will find at the hotel.
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