"Shame on Them" Says La Sandwicherie Owner Regarding Case of Deja Chew At La Baguette
By Jackie Sayet in Food Fights, Making The Call
Friday, Nov. 13 2009 @ 2:40PM
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| Jackie Sayet |
| Seeing Double: Can you tell the difference? We did when we tasted both. La Sandwicherie had the decency to shmear a bit of mayo on the bread, which actually made a huge difference. And they didn't forget the olives. |
"Shame on them. It's not really fair to copy like this. They have no decency," explained Farrat in a phone conversation this morning." They did not come to me, but I found out a couple months ago... They did it behind my back so they could get away with it."
It doesn't take a sandwich expert to notice the obvious overlaps. On the surface, both sandwich offerings consist of identical:
- bread
- topping selections
- vinaigrette
- sandwich-making stations (down to sandwich-filling technique using tongs!)
- sandwich wrappers
- late night service (La Baguette is 24 hours; La Sandwicherie, 22)
- open-air counters
- similar French names
- logos (La Baguette employs the Arc d'Triomphe; La Sandwicherie, the Eiffel Tower)






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