|Jefe's owner Jack Garabedian tweets to attract customers.|
The one thing most have in common is their use of Twitter and Facebook as serious marketing tools.
Once the avenue for college kids to accumulate friends, social networking is now a part of a lot of company marketing strategies. For instance, Coca-Cola has more than 25 million Facebook friends, and Starbucks has more than 1 million Twitter followers. That means you can potentially share new product information with thousands or millions of people without traditional advertising campaigns.More »